What is the company?
Chrysler
Volkswagon
DoritosWho is the target audience:
Adult Consumers, male, (25-infinity)
Adult Consumers, possibly with children (25-infinity)
All AgesWhat persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, Motivational
Humor, Celebrity
HumorHow were camera shots and editing used to enhance the message?
Short quick shots, gloomy city, nice looking car
Showed kid being darth vader throughout, quick shots
Quick Shots, fun musicWhat is the slogan/message for the company?
Imported from Detroit
Das Auto
No Slogan
Was the message effective? Why or why not?
I believe it was for most people because Eminem is a pretty popular celebrity
Not really, it had nothing to do with the car
Not really, I thought it was sick.
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